The “Eurovision Song Contest,” Europe’s popular music competition, one of the world’s biggest televised events and the platform that helped launch ABBA, is coming to America. “The American Song Contest” is set to debut during the 2021 holiday season.

Hoping to siphon off some of the magic of the beloved six-decade-old show, which draws over 200 million viewers to its grand finale, the premise for “The American Song Contest” will remain similar to the European version. Professional musical artists — solo singers, duos or groups up to six members — from each of the 50 states and across every musical genre will perform all original songs on the live televised event.

The format, as it is currently conceived, will position the artists head-to-head against other states’ representatives in a series of televised qualifier competitions, leading to semi-finals and the ultimate primetime Grand Finale March Madness-style. Propagate Content will create The American Song Contest Academy, a group consisting of music professionals based in the U.S. that represent all genres and backgrounds, from which juries of artists and music industry notables who, along with the regional audiences, will select top talent from all 50 states to compete.